UX Design

UX work in games covers the path through menus, shops and settings, but also the parts inside the game itself: how a new player learns a mechanic, how progress is communicated, how an interface stays readable on a phone and on a television.

The method is the usual one — user flows, wireframes, prototypes, playtests — applied to a product people use with a controller while something else is happening on screen. Accessibility belongs here too, from colour and text size to remappable controls.

UI design produces the visual layer, UX decides the structure beneath it, and user research supplies the evidence. Many adverts combine UI and UX in one role, which usually means both the flow and the finished screens are expected from the same person.