SEO - Suchmaschinenoptimierung

Two kinds of search matter, and they behave differently. One is the open web, where a title competes with fan wikis, guides and news for queries about itself, and where the studio's own pages are usually not the first result. The other is the store, where ranking depends on title, subtitle, keywords, screenshots and conversion - that discipline is normally advertised as app store optimisation and follows its own rules.

What a posting in this area asks for is the familiar toolkit applied to a moving target: keyword research around a product that changes with every update, technical health of a site that is mostly marketing pages, structured data, and content that answers what players actually type. Release moments concentrate demand into a few days, so timing counts more than in most sectors.

It is marketing work, not development, and usually sits with the communications or publishing side.