Graphic Designer

The work is applied design with a fixed brand behind it. Illustrator and Photoshop are the base. Motion work belongs to it as well: short animated formats, 3ds Max or Blender for a rendered element, and video editing for the cut that follows.

The distinction from a game artist matters. A game artist produces what appears inside the game; a graphic designer produces what appears around it, from a store banner to a convention backdrop. Both need an eye for composition, but the constraints are different: aspect ratios, store rules and legal lines.

Teams usually sit in marketing rather than in production, and the work follows campaign beats, so schedules are tied to announcements and release dates. That rhythm also shapes the output: one visual idea has to survive being cut down to a square thumbnail and blown up to a trade fair wall, and both versions have to look like the same game.